Wanting is easy to manufacture. Desire is much harder to manufacture.

Wanting can be triggered.

A notification. A beautiful image. A targeted advertisement. A trend. Someone else's life passing through your screen.

It arrives quickly and speaks urgently: I want that.

I need that.

I should have that.

Why don't I have that yet?

And an entire economy has become extraordinarily good at keeping us in that state.

But desire may have a different temporality.

It can be quiet.

Unfashionable.

Inconvenient.

Sometimes even difficult to name.

You may want the dress and desire to feel beautiful.

Want the promotion and desire meaningful work.

Want the house and desire belonging.

Want the holiday and desire rest.

Want to be seen and desire to be known.

The wanting attaches itself to an object.
The desire reaches somewhere underneath it.

Before the next click, if nobody could see it, if no algorithm had suggested it, if nobody would applaud me for having it, would you still desire it?

If we stopped trying to satisfy everything we want, what would we discover we actually desire?

The most radical interruption to consumerism isn't refusing to buy.
It is learning to hear your own desire before someone else names it for you.

I invite you to connect with your truest desires (that is actually the meaning of success), a self-paced practice to reconnect with your truest self. You can access it here.

If you’re interested in learning more about my services and would like to discuss any consultancy, workshops, talks, please reach out.

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