In a world where entrepreneurship often conjures images of suits, boardrooms, and profit margins, it's time to embrace a different perspective—a perspective where artistry, creativity, and their practices infuse the core essence of entrepreneurship.
Welcome to the world of "Artful Entrepreneurship."
Artful Entrepreneurship is not just a buzzword or a passing trend. It's a mindset, a philosophy, and a transformative practice for both human and business development. Please notice, I wrote development not growth and this is the mindset shift I invite you to embrace and embody.
I often hear how critical is creativity for innovation and for our future. Often this is presented as “critical thinking”. Unfortunately, and thankfully, it is not about thinking but about being creative. Creativity is a facet of being and that means it involves the whole of who we are. Breaking News: We are not thinking machines. First and for most we are emotional beings, only after feeling comes thinking and then action.
Art practices unlock the full potential of our being creative. And, we practice art not to impress but to express. Not only self-expression is fundamental to our own understanding but also for the understanding of the world around us and for the development of new narratives and the language to express it. That is Artful Entrepreneurship in action! That is true innovation.
I do not believe we can express true leadership without expanding our capacity to be present, to notice and witness, to connect at a deeper level. The shift that needs to happen in our evolution as leaders (we all are leaders) is embodying an artful mindset. It is not about using art as a tool to drive results, it is instead a practice that fosters a culture of trust and creativity. It is about a culture of experimentation and healing.
But why entrepreneurship, you may be wondering? Entrepreneurship to me is not just about business growth; it's about human development. It is about creating the conditions for human development. Artful Entrepreneurship challenges the traditional notions of entrepreneurship, where profit is the sole measure of success. It invites us to embrace a more holistic, creative, and artistic way of being in the world—one that transcends the boundaries of traditional business thinking.
So, why Artful Entrepreneurship? Because it's a journey where innovation dances with creativity, where authenticity and empathy are central to what we do, and where entrepreneurship becomes an artful masterpiece. It's a movement that's transforming not only how we do business but also how we create it and experience it.
Are you ready to embark on this artful entrepreneurial journey? Stay tuned for the upcoming release of "Artful Entrepreneurship" my new book. To have a glimpse on what it will be about, download for free a short ebook summary here.
Let me know if you’d like me to write small blog posts to articulate more on the subject.
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