I am often asked why I called my company ReNew Business, here it is why.
People who want a better world for themselves and their communities are looking to new ways to do business, think of Millennials for example. In a recent report published by PwC “Reshaping the workplace” it was published that: “the capacity to attract, retain and manage executive talent does not depend on the compensation package, but rather on our ability to create a sense of belonging to an organisation that offers a long-term relationship and a professional development opportunity, and that has a clear conception of itself, of what it wants to be, and of how to achieve it”.
If you are a founder, an entrepreneur, an executive, you know, it requires us to navigate into a sea of persistent uncertainty. Unequipped and alone, it is impossible to face these challenges ad navigate the unknown sea. We need a new way, we need to ReNew Business.
Abusiness that is less exclusive, more integrated and innovative. That is centered around human beings rather than on how we label them, that provides a support system, that is safe, equal and authentic. A collaborative laboratory that values intersections of cultures, values and skills. Where all the employees connect with a larger purpose. This business becomes a place of belonging and collective elevation which ultimately leads to innovation. This way works through inspiring employees to reach peak performance and is significantly more effective than pushing or controlling them. It inspires customers and investors and engage them on a deeper level. This inspiration makes those businesses the preferred providers of goods within a trusted community of businesses and customers.
We need to build businesses that reflect society and foster equal access to opportunity. People more and more often ask themselves: “Why do I want to work here?" They want their work to have a purpose, to contribute something to the world and they want to be proud of their employer. The brands that appeal to young people as consumers including those that stress their environmental and social record, are the same brands that appeal to them as employers. They value diversity and tend to seek out employers with a strong record on equality, equity and diversity.
Business must take a leadership role in making the world a better place because business has a unique and indispensable role to play in driving progress. The purest purpose of business, after all, is to solve problems and meet demand. And indeed, companies around the world are increasingly finding that we can do well not just while doing good, but by doing good. We must redefine the role of business in society. If we do, the most important development will be the progress that advances all of humankind. This will be then the only measure for success.
I have written more on what is my recipe to ReNew Business on the Huffington Post, check it out. Please connect if you have questions or do you want to engage in a larger dialogue.