A HUMAN APPROACH TO BUSINESS EDUCATION
WE EXIST TO EDUCATE, GUIDE & EMBOLDEN BUSINESS ARTISTS TO DEFINE THE FUTURE OF BUSINESS
Evidence shows that business is more successful when it goes beyond scientific techniques to embrace a more human approach to commerce. That’s why we’re creating the first ever Master of Business Arts program. The MB-ARTs experience wants to transform not just what people learn, but how they learn, and the business model that powers it.
WE ARE THE ARTISTs OF OUR OWN LIVES
The MB-ARTs isn’t your typical MBA curriculum or start-up school. It is a A TOOLKIT FOR LIFE, a curriculum that will help you reinvent the way you do business. The MB-ARTs goes beyond book or theory teaching and creates an equal partnership between rational/emotional; intuitive/deductive; creative/logic. It will give you access to the dialogue and co-creation of practices, processes and tools that serve to shift the current business model designed on the premises of an assembly line. Imagine:
Art to balance science
Ambiguity to challenge precision
Humanity to infect technology
Emotion to colour problem solving
Flaneurie to broaden targeting
Beauty to embroider function
Context to bring scale down to size
Metaphor to deepen data
The MB-ARTs unites the expression of arts and humanities ideals with the craft of creating prosperity. At the end of the Master you will be equipped with:
Create the habits of a business artist that thrives in a world of accelerating and disruptive change.
Be-come a whole human leader to uphold the value of both art and business.
Design business crafts, practices, perspectives and techniques from the arts and humanities.
APPLY TO BECOME A FACULTY MEMBER
ARE YOU A MASTER OF BUSINESS AND ARTS?
Applications for faculty members are NOW open.
Include in your application a short Bio (100 words max.) and a description of how your art contributes to solve real business challenges. Show it to us, mesmerise us, surprise us, make us feel. Create a piece of art. We won’t give you guidelines but we want to see an incarnation of your art transforming business into a more human experience.
Those who will inspire us the most will be contacted directly by Jonathan and Fateme to discuss the details and will be invited to join a gathering with the other faculty members in Lisbon at the end of October 2019.
Send your Application no later than August 30, 2019 by using the Application form.