A HUMAN APPROACH TO BUSINESS EDUCATION

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WE EXIST TO EDUCATE, GUIDE & EMBOLDEN BUSINESS ARTISTS TO DEFINE THE FUTURE OF BUSINESS

Evidence shows that business is more successful when it goes beyond scientific techniques to embrace a more human approach to commerce. That’s why we’re creating the first ever Master of Business Arts program. The MB-ARTs experience wants to transform not just what people learn, but how they learn, and the business model that powers it.

 

THE MASTER

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WE ARE THE ARTISTs OF OUR OWN LIVES

The MB-ARTs isn’t your typical MBA curriculum or start-up school. It is a A TOOLKIT FOR LIFE, a curriculum that will help you reinvent the way you do business. The MB-ARTs goes beyond book or theory teaching and creates an equal partnership between rational/emotional; intuitive/deductive; creative/logic. It will give you access to the dialogue and co-creation of practices, processes and tools that serve to shift the current business model designed on the premises of an assembly line. Imagine:

  • Art to balance science

  • Ambiguity to challenge precision

  • Humanity to infect technology

  • Emotion to colour problem solving

  • Flaneurie to broaden targeting

  • Beauty to embroider function

  • Context to bring scale down to size

  • Metaphor to deepen data

The MB-ARTs unites the expression of arts and humanities ideals with the craft of creating prosperity. At the end of the Master you will be equipped with:

NEW MINDSETS

Create the habits of a business artist that thrives in a world of accelerating and disruptive change.

NEW SKILLETS

Be-come a whole human leader to uphold the value of both art and business.

NEW EXPERIENCES

Design business crafts, practices, perspectives and techniques from the arts and humanities. 

 
 

APPLY TO BECOME A FACULTY MEMBER

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ARE YOU A MASTER OF BUSINESS AND ARTS?

Applications for faculty members are NOW open.

Include in your application a short Bio (100 words max.) and a description of how your art contributes to solve real business challenges. Show it to us, mesmerise us, surprise us, make us feel. Create a piece of art. We won’t give you guidelines but we want to see an incarnation of your art transforming business into a more human experience.

Those who will inspire us the most will be contacted directly by Jonathan and Fateme to discuss the details and will be invited to join a gathering with the other faculty members in Lisbon at the end of October 2019.

Send your Application no later than August 30, 2019 by using the Application form.