Brandig...a buzz word or a measurement of purpose and authenticity?

An executive reputation otherwise called brand is forged by standing for something. It is built over time not only for mere profits but to serve our audience. Branding has value for ourselves and others only if it takes us where we want to go. It has nothing to do with a job title. It isn’t just what we do but also how we do it, for whom we do it and especially why we do it.

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